Send out an email to sipb-announce@mit.edu, mentioning date, time,
place, name, etc. Sound excited and enthusiastic. Add a "tl;dr" for
-lazy people.
+lazy people. They traditionally start 1pm and go until 11pm or so. Any earlier and people don't wake up early enough and the office is lonely.
Create a Facebook event. You probably want to be an administrator of
the SIPB Facebook group for this.
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Encourage discussion on zephyr, either on -c sipb or
--c <HACKATHON_NAME>.
+-c $HACKATHON_NAME.
Social stuff: